Floriculture, or flower farming, is a discipline of horticulture concerned with the cultivation of flowering and ornamental plants for gardens and for floristry, comprising the floral industry. The development plant breeding of new varieties is a major occupation of floriculturists.
Floriculture crops include bedding plants, flowering plants, foliage plants or houseplants, cut cultivated greens, and cut flowers. As distinguished from nursery crops, floriculture crops are generally herbaceous. Bedding and garden plants consist of young flowering plants (annuals and perennials) and vegetable plants.
Flowers are mainly for export. This business is growing in the world at around 6-10 per cent per annum. In 2007 the size of the industry was $80 billion.
In spite of a long tradition of Agriculture and Floriculture, India's share in the international market for these flowers is negligible. During the last ten years, taking advantage of the incentives offered by the Government, a number of Floriculture units were established inIndia for producing and exporting flowers to the developed countries. Most of them were located near Mumbai, Bangalore and Delhi and obtained the technical know-how from Dutch and Israeli Consultants.
Flowers Show Karnataka is the leader in floriculture, accounting for 75% of India's total flower production. The state has the highest area under modern cut flowers, and 40 flower growing and exporting units. The country's first and only flower auction centre is located in Karnataka.
In Karnataka, there are 18,000 hectares under floriculture cultivation. Karnataka is into floriculture for over 300 years. The Tigala community near Devanahalli and Chickaballapur are extremely good at growing flowers.
In 2003 The International Flower Auction Bangalore (IFAB), the operating company controlled by growers, has taken over the operations of the flower auction centre run by the State-owned Karnataka Agro Industries Corporation (KAIC).
An agreement to this effect was signed between the representatives of the South India Floriculture Association (SIFA) and Managing Director of KAIC, in presence of the Development Commissioner and Additional Chief Secretary of Karnataka, Mr Vijay Gore, who is also the chairman of IFAB. SIFA has a 51 per cent stake in IFAB, while the small growers hold 16 per cent.
Karuturi Networks, a little known Bangalore company, is close to acquiring the Netherlands-based Sher, the world's largest producer and supplier of roses, for about $50 million (Rs 220 crore) to emerge as the global leader in roses. Sher's greenhouses in the Netherlands, Kenya and Ethiopia produce 600 million roses annually.
Universities and institutes which cater to Floriculture are,
* University of Agricultural Sciences, Bangalore
* Indian Institute of Horticultural Research , Bangalore
* AP Agricultural University
* Haryana Agricultural University
* Punjab Agricultural University
* College of Agriculture, Maharashtra
The high-value crops grown in green houses are cultivated under controlled conditions, protected from pests, diseases, wind and humidity. Popular flowers used in the modern floriculture that are in demand are roses, anthurium, gerbera, gladioli, orchids, carnations and bird of paradise grown in poly houses.
Flowers are also used for extracts for perfumes and natural dyes. Dry flowers are used for decoration. One can earn Rs 1 lakh per hectare per year from dry flowers. Nursery business - growing plants in pots and in production of seeds are also popular.
Floriculture offers careers in production, marketing, export and research. Jobs range from cultivation or growing flowers, to seed production, dry seed production, seed prodcution, marketing, decoration. National Horticulture Board helps one to establish a flori business. Agricultural and Processed Food Products Export Development Authority (APEDA) helps entrepreneurs with cold storage facilities and freight subsidies.
Area and Production of Horticulture Crops in Karnataka - 2003-04
Sl. No. Name of the Crop Area in hectares Production in tons. Yield in Tons / hectare Value in lakh Rupees
COMMERCIAL FLOWER CROPS
1 Aster 710 6857 10 526
2 Crossandra 1624 7669 5 1882
3 Marigold 4583 49777 11 2222
4 Jasmine 3451 20244 6 8265
5 Chrysanthamum 2964 36294 12 3931
6 Tube Rose
a) Single 925 8122 9 1557
b) Double(lakh spikes) 121 996 8 265
7 Gladiolus(lakh spikes) 135 307 2 360
8 Rose (lakh flowers) 1530 3628 2 3041
9 Bird of Paradise (lakh flowers) 27 21 1 92
10 Golden Rod (lakh flowers) 27 85 3 39
11 Calla Lilly (lakh flowers) 9 14 2 3
(For Sl. No. 12 to 16 Area in units)
12 Orchids (lakh spikes) 2002 12 0.01 12
13 Carnation (lakh cut flowers) 38 186 5 1376
14 Anthurium (lakh cut flowers) 40 96 106 15
15 Gerbera (lakh cut flowers) 33 77 2 56
16 Statice
a) Free Flowering Variety (lakh cut flowers) 81 122 2 12
b) Seasonal Variety (lakh cut flowers) 45 58 1 5
17 Others 2075 14343 7 928
TOTAL - COMMERCIAL FLOWER CROPS 18182 143306 8 24681
To view State-Wise Area and Production of Flowers click here
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Kamis, 13 Januari 2011
Minggu, 09 Januari 2011
Volvariella
Volvariella, an important source of income
Text size:
2 reactions
By Anton S.M. Sonnenberg, Research Unit Manager, Genetics, Breeding and Bioactive Compounds, Applied Plant Research, mushroom research unit, The Netherlands
Indonesia is a large country with a population of more than 230 million people. With only 7 percent of the land area, Java is the most densely populated island, where more than 2/3 of the total population is located. Centuries of volcanic activity has given Java its fertile soil and explains in part the high activity in agriculture and the high population density. Here, Indonesian mushroom production is concentrated. Though small, the government intents to stimulate it for several good reasons.
The main agricultural products of Indonesia are rice, palm oil, coffee, tea, spices, sugar and natural rubber. For such a large country the production volume of mushroom is rather low. There are no reliable data on recent production volumes but it is estimated that the total production in 2000 was circa 60,000 tons. Approximately half of it is exported.
The production of mushrooms is almost completely concentrated on Java. Several species are produced, i.e. the rice straw mushroom (Volvariella spp.), oyster mushroom (Pleurotus spp.), shiitake (Lentinula edodes) and ear mushrooms (mainly Auricularia auricula). Ling Zhi or Ganoderma lucidum is produced on a small scale.
The majority of the producers are small farmers. There are only a few farms that produce white button mushrooms (Agaricus bisporus ).These are larger companies and most of their mushrooms are exported.
With the enormous demand for food, mushroom production offers a good opportunity for many people to improve their income considerably. An increase in production can easily be absorbed by local markets. The Indonesian government intents, therefore, to stimulate mushroom production, not only for the internal market but also for the export.
The HORTIN project
This intension is partly materialized in a recently started project, HORTIN, financed by the Indonesian Agency for Agricultural Research and Development (IAARD, Indonesia) and the Ministry of Agriculture, Nature and Food (LNV, Netherlands). Execution is vested in Plant Research International (PRI) and Applied Plant Research (PPO) in the Netherlands and the Indonesian Centre for Horticultural Research and Development (ICHORD).
One of the projects within HORTIN intents to improve the production of mushrooms in Indonesia. In order to support especially the smaller farmers, a cooperation is started between PPO and one of the institutes of ICHORD, i.e. the Indonesian Vegetable Research Institute (IVEGRI) in Lembang, Java. One of the goals of this program is to raise a research group at IVEGRI that can serve as a support for the mushroom producers and helps to further develop mushroom industry in Indonesia.
One of the problems in cultivation of mushrooms in Indonesia is the poor quality of source materials. Especially strains and inoculation materials for substrate (spawn) is of suboptimal quality. There are no local spawn suppliers and import of spawn is expensive. IVEGRI will set up a collection of strains for edible mushrooms that can serve as a reliable source of inoculum for spawn preparation. Next to this, IVEGRI will test different spawn and substrate formulations in order to improve the production levels.
At the start of the program several mushroom farms were visited by the Indonesian and Dutch project leaders. Here, an impression is given of the cultivation of the straw mushroom (Volvariella spp.) on Java with a large company and an association of small growers as an example.
PT Tuwuh Agung
The largest producer of straw mushrooms is PT Tuwuh Agung, a company near Yogjakarta, central Java. This company produces the species Volvariella esculenta. The site is very large and contains more than 350 sheds of considerable sizes (estimate more than 50 metres long, 5 layers in two rows). Only part of these sheds are used, with a total production of 10/12 tons a day.
The mushrooms are grown on compost made of rice straw as bulk material, supplemented with wastes of cassava, cotton or kapok. Chicken manure is also added as an important nitrogen source. Compost is made outdoors and pasteurised in the sheds by steaming. Compared to the white button mushroom the production cycle is short.
The company has a one on one relationship with the canning factory nearby in Yogjakarta where all mushrooms are canned and exported. This is an enormous advantage for this company, since the paddy straw mushroom has a short self life and has a lower price on the local market.
PT Tuwuh Agung produces also white button mushrooms (A. bisporus) with success. It is experimenting to recycle spent substrate of Volvariella cultivation in compost for the cultivation of the button mushroom.
Near Karawang
Volvariella species are very suitable for cultivation in warm areas and can be grown on small scale with low investments. It is, therefore, an excellent source of income for small farmers. A good example is the region near Karawang, east of Jakarta that harbours approximately 3000 straw mushroom farmers. Most farmers do not have more than one simple growing house made out of bamboo. They are very often organised in groups with a cooperate marketing of mushrooms. One of these groups is counselled by Dr George Surya Adinata of Pt. Tata Agro Nusantara Indah. He has taught groups of farmers how to build growing houses, to make compost and to grow these mushrooms.
The growers in the warm Karawang area (average temperature: 33 degrees Celsius) all grow Volvariella diplacia, a white straw mushroom. Because of the high temperature the cultivation is very fast. Since the region is known for its production of rice, the bulk ingredient for compost, i.e. rice straw, is easy to obtain. Additional ingredients that are used for composting are rice bran, gypsum and waste of cotton.
Raw materials are mixed and composted in a short time. While composting (six days), temperature goes up to 60 degrees Celsius and the heap is covered to prevent drying. The heap is mixed and watered every two days. Substrate is then transferred to a growing house and covered with coconut fibres. Growing houses consist of five layers in two rows. The space between the layers and the thickness of the substrate in each layer is chosen in such a way that each layer has approximately the same temperature, despite the lack of climate regulations. Substrate is pasteurised in the growing house for six hours at approximately 60 degrees Celsius. For this, farmers use a drum filled with water and heated by a fire under the drum. Three drums are used for one house. The steam is led into the house by a hose. Spawn is distributed on the substrate and spawn run for one week. After vegetative growth, fructification is induced by aeration and letting in more light. Farmers harvest during 14-21 days, twice a day.
Source of income
For the poor regions, the production of Volvariella can be an important source of income. The investment for one simple and small growing house is between $100 and $150. Such a house has a production capacity of 2.4 tons a year. This gives a grower a year income (after subtraction of production costs) of ca. $1700,-. Whereas this is half of the average year income per capita in Indonesia it is still more than most of their neighbours earn. Moreover, since the cultivation of these mushrooms in one growing house is not a full day’s work, it often will be an additional income.
Investments in these areas to increase the production of straw mushrooms seems, therefore, to be a good way to improve the income of the local population. The local market can easily absorb a substantial increase of production. The organization of farmers in groups is an excellent way to do this.
The aforementioned group lead by Dr George Surya Adinata is a good example. Spawn is made by Dr George Surya Adinata in a well equipped plant. Growers are taught how to build their growing house, how to make compost and how to grow. There is even a short course for house wives how to grow Volvariella on a very small scale on banana leaves. The stimulation of the cultivation of Volvariella would also be a contribution to the environmental problems since now much of the rice straw is just burned which attributes to air pollution.
Other species
The HORTIN project will run for at least four years and intents also to initiate projects in which Dutch and Indonesian companies participate. In a next article we will report on other mushrooms species that are produced in Indonesia. Volvariella is just an example of a species that is grown here. A number of other mushroom species that are cultivated also have high potentials in becoming a source of income and being a good source of protein in a country with a fast population growth, that has a high demand for non-expensive food.
Copyright reserved.
To use of this site regulations apply the following: General conditions and Privacystatement.
Text size:
2 reactions
By Anton S.M. Sonnenberg, Research Unit Manager, Genetics, Breeding and Bioactive Compounds, Applied Plant Research, mushroom research unit, The Netherlands
Indonesia is a large country with a population of more than 230 million people. With only 7 percent of the land area, Java is the most densely populated island, where more than 2/3 of the total population is located. Centuries of volcanic activity has given Java its fertile soil and explains in part the high activity in agriculture and the high population density. Here, Indonesian mushroom production is concentrated. Though small, the government intents to stimulate it for several good reasons.
The main agricultural products of Indonesia are rice, palm oil, coffee, tea, spices, sugar and natural rubber. For such a large country the production volume of mushroom is rather low. There are no reliable data on recent production volumes but it is estimated that the total production in 2000 was circa 60,000 tons. Approximately half of it is exported.
The production of mushrooms is almost completely concentrated on Java. Several species are produced, i.e. the rice straw mushroom (Volvariella spp.), oyster mushroom (Pleurotus spp.), shiitake (Lentinula edodes) and ear mushrooms (mainly Auricularia auricula). Ling Zhi or Ganoderma lucidum is produced on a small scale.
The majority of the producers are small farmers. There are only a few farms that produce white button mushrooms (Agaricus bisporus ).These are larger companies and most of their mushrooms are exported.
With the enormous demand for food, mushroom production offers a good opportunity for many people to improve their income considerably. An increase in production can easily be absorbed by local markets. The Indonesian government intents, therefore, to stimulate mushroom production, not only for the internal market but also for the export.
The HORTIN project
This intension is partly materialized in a recently started project, HORTIN, financed by the Indonesian Agency for Agricultural Research and Development (IAARD, Indonesia) and the Ministry of Agriculture, Nature and Food (LNV, Netherlands). Execution is vested in Plant Research International (PRI) and Applied Plant Research (PPO) in the Netherlands and the Indonesian Centre for Horticultural Research and Development (ICHORD).
One of the projects within HORTIN intents to improve the production of mushrooms in Indonesia. In order to support especially the smaller farmers, a cooperation is started between PPO and one of the institutes of ICHORD, i.e. the Indonesian Vegetable Research Institute (IVEGRI) in Lembang, Java. One of the goals of this program is to raise a research group at IVEGRI that can serve as a support for the mushroom producers and helps to further develop mushroom industry in Indonesia.
One of the problems in cultivation of mushrooms in Indonesia is the poor quality of source materials. Especially strains and inoculation materials for substrate (spawn) is of suboptimal quality. There are no local spawn suppliers and import of spawn is expensive. IVEGRI will set up a collection of strains for edible mushrooms that can serve as a reliable source of inoculum for spawn preparation. Next to this, IVEGRI will test different spawn and substrate formulations in order to improve the production levels.
At the start of the program several mushroom farms were visited by the Indonesian and Dutch project leaders. Here, an impression is given of the cultivation of the straw mushroom (Volvariella spp.) on Java with a large company and an association of small growers as an example.
PT Tuwuh Agung
The largest producer of straw mushrooms is PT Tuwuh Agung, a company near Yogjakarta, central Java. This company produces the species Volvariella esculenta. The site is very large and contains more than 350 sheds of considerable sizes (estimate more than 50 metres long, 5 layers in two rows). Only part of these sheds are used, with a total production of 10/12 tons a day.
The mushrooms are grown on compost made of rice straw as bulk material, supplemented with wastes of cassava, cotton or kapok. Chicken manure is also added as an important nitrogen source. Compost is made outdoors and pasteurised in the sheds by steaming. Compared to the white button mushroom the production cycle is short.
The company has a one on one relationship with the canning factory nearby in Yogjakarta where all mushrooms are canned and exported. This is an enormous advantage for this company, since the paddy straw mushroom has a short self life and has a lower price on the local market.
PT Tuwuh Agung produces also white button mushrooms (A. bisporus) with success. It is experimenting to recycle spent substrate of Volvariella cultivation in compost for the cultivation of the button mushroom.
Near Karawang
Volvariella species are very suitable for cultivation in warm areas and can be grown on small scale with low investments. It is, therefore, an excellent source of income for small farmers. A good example is the region near Karawang, east of Jakarta that harbours approximately 3000 straw mushroom farmers. Most farmers do not have more than one simple growing house made out of bamboo. They are very often organised in groups with a cooperate marketing of mushrooms. One of these groups is counselled by Dr George Surya Adinata of Pt. Tata Agro Nusantara Indah. He has taught groups of farmers how to build growing houses, to make compost and to grow these mushrooms.
The growers in the warm Karawang area (average temperature: 33 degrees Celsius) all grow Volvariella diplacia, a white straw mushroom. Because of the high temperature the cultivation is very fast. Since the region is known for its production of rice, the bulk ingredient for compost, i.e. rice straw, is easy to obtain. Additional ingredients that are used for composting are rice bran, gypsum and waste of cotton.
Raw materials are mixed and composted in a short time. While composting (six days), temperature goes up to 60 degrees Celsius and the heap is covered to prevent drying. The heap is mixed and watered every two days. Substrate is then transferred to a growing house and covered with coconut fibres. Growing houses consist of five layers in two rows. The space between the layers and the thickness of the substrate in each layer is chosen in such a way that each layer has approximately the same temperature, despite the lack of climate regulations. Substrate is pasteurised in the growing house for six hours at approximately 60 degrees Celsius. For this, farmers use a drum filled with water and heated by a fire under the drum. Three drums are used for one house. The steam is led into the house by a hose. Spawn is distributed on the substrate and spawn run for one week. After vegetative growth, fructification is induced by aeration and letting in more light. Farmers harvest during 14-21 days, twice a day.
Source of income
For the poor regions, the production of Volvariella can be an important source of income. The investment for one simple and small growing house is between $100 and $150. Such a house has a production capacity of 2.4 tons a year. This gives a grower a year income (after subtraction of production costs) of ca. $1700,-. Whereas this is half of the average year income per capita in Indonesia it is still more than most of their neighbours earn. Moreover, since the cultivation of these mushrooms in one growing house is not a full day’s work, it often will be an additional income.
Investments in these areas to increase the production of straw mushrooms seems, therefore, to be a good way to improve the income of the local population. The local market can easily absorb a substantial increase of production. The organization of farmers in groups is an excellent way to do this.
The aforementioned group lead by Dr George Surya Adinata is a good example. Spawn is made by Dr George Surya Adinata in a well equipped plant. Growers are taught how to build their growing house, how to make compost and how to grow. There is even a short course for house wives how to grow Volvariella on a very small scale on banana leaves. The stimulation of the cultivation of Volvariella would also be a contribution to the environmental problems since now much of the rice straw is just burned which attributes to air pollution.
Other species
The HORTIN project will run for at least four years and intents also to initiate projects in which Dutch and Indonesian companies participate. In a next article we will report on other mushrooms species that are produced in Indonesia. Volvariella is just an example of a species that is grown here. A number of other mushroom species that are cultivated also have high potentials in becoming a source of income and being a good source of protein in a country with a fast population growth, that has a high demand for non-expensive food.
Copyright reserved.
To use of this site regulations apply the following: General conditions and Privacystatement.
Kamis, 06 Januari 2011
http://agribisnis.deptan.go.id
Potensi Ekspor Tanaman Hias Indonesia dalam Persaingan Pasar ekspor serta hasil realisasi Pemasaran Internasional 2010
08 Desember 2010 by Admin Pasar Internasional - Dilihat: 392
Keikutsertaan Indonesia pada beberapa event dalam kegiatan International Horticulture khususnya tanaman hias memberikan hasil yang sangat significant. Untuk agribisnis tanaman hias yang berdaya saing adalah agribisnis yang fleksibel dalam merespon dinamika pasar dan mampu memenuhi kebutuhan pasar secara efektif dan efisien. Efektif dalam pengertian jenis produk, kuantitas, kualitas dan kontinuitas pasokan sesuai dengan kebutuhan konsumen sedangkan efisien memiliki makna bahwa produk yang dipasarkan berharga lebih murah untuk kualitas dan segmen pasar yang sama. Untuk potensi tanaman hias di Indonesia yang dapat digali untuk ekspor seperti tanaman hias daun Dracaena, Palem. Tanaman hias taman seperti Sansievera, Pandan bali, Kamboja. Tanaman hias in door (dalam rumah) seperti Polycia, Raphis Excelsa, serta bunga potong dan anggrek. Tanaman Hias Indonesia seperti Sansievera juga banyak di ekspor ke Korea Selatan. Indonesia terutama untuk Pulau Jawa banyak sekali sentra tanaman hias. Artinya pelaku bisnis di dunia ini tak perlu diragukan lagi. Mereka yang tinggal di sentra-sentra penghasil tanaman hias kerap memetik keuntungan dari booming tanaman hias tertentu. berdasarkan hasil beberapa pameran Internasional untuk produk tanaman hias pada tahun 2009 dan 2010 yang memberikan dampak positif dalam kegiatan pameran yaitu:
1. Pameran Hori Fair, Amsterdam, Belanda, Oktober 2009, diperoleh pembeli dari Belanda dan Kuwait dari pembeli Belanda berhasil direalisasikan ekspor dengan nilai sebesar €21.000, jenis tanaman Raphis excelsa dan Sansiviera.Sedangkan pembeli dari Kuwait berhasil terealisasi ekspor dengan nilai sebesar US$42.000, jenis tanaman Raphis excels dan Aglaonema. Dari ke-2 pembeli dan realisasi transaksi tersebut, merupakan order awal dan saat ini sedang berlanjut pada order berikutnya.
2. Pameran Flower Show Syria 2010, pembeli dari Syria baru melakukan pencobaan sebagai contoh dengan nilai sebesar US$2500.
Untuk produksi tanaman hias Indonesia tumbuh secara mengesankan dalam beberapa tahun terakhir dan telah memberikan kontribusi pada PDB yang juga meningkat setiap tahun. Pada tahun 2000 kontribusi pada PDB mencapai Rp 2,8 trilyun dan menjadi Rp 4,6 trilyun pada tahun 2004 serta diperkirakan akan menjadi Rp 7,7 trilyun pada tahun 2008 dengan laju pertumbuhan sebesar 13,6% per tahun. Diharapkan dalam event pameran internasional berikutnya dapat memberikan dampak yang positif bagi Agribisnis tanaman hias. Untuk dunia tanaman hias juga amat terkait dengan usaha transportasi darat, laut dan udara. Karena untuk menunjang hasil akhir produk florikultura membutuhkan pendistribusian pengangkutan ke tempat tujuan. Apabila semua itu dikembangkan secara terpadu, jelas pada gilirannya kemudian akan membantu perekonomian Indonesia dan bahkan dapat memberikan masukan devisa bagi negara. (Sources: Realisasi hasil pameranagro21, data berbagai sumber terkait, diolah oleh F. Hero K. Purba)
* Strategi Ekspansi Agribisnis Buah Indonesia dalam Potensi Pasar China pada event World Expo Shanghai, China
* Keikutsertaan Indonesia dalam Promosi Kopi Indonesia pada event Triestespresso Expo 2010
* Potensi Pasar Agribisnis Indonesia dalam Peluang Diversifikasi Pasar ke Asia Tengah dan Selatan
* Peluang Potensi Pasar Indonesia ke Belgia dalam event Pameran Brussel Innova (Innovation Research and New Technologies 59th Edition), Belgia
* Potensi Kerjasama Indonesia-Turki dan Peluang Pasar pada event “The 18th International Food Exhibition and Processing Technologies”, GIDA 2010 Expo, Istambul, Turki
* Peluang Ekspor Agribisnis Indonesia ke Rusia dalam Event The 12th Russian Agricultural Exhibition “Golden Autumn” 2010
* Potensi Budidaya Florikultura Indonesia bermitra dengan Pelaku usaha Jepang dalam Ekspansi Pasar Ekspor
* Peluang Akses Pasar Produk Pertanian Organik Indonesia pada promosi event Biofach Japan 2010
* Ekspansi Pasar dan Promosi Produk Pertanian Indonesia dalam rangka CAEXPO VII 2010, Nanning, China
* Potensi Pasar Agribisnis Indonesia dalam Ekspansi Ekspor Produk di Pasar Asia Tengah
©2010 Ditjen Pengolahan dan Pemasaran Hasil Pertanian, Departemen Pertanian
Jl. Harsono RM No. 3, Gedung D-Lantai 2 Ragunan-Jakarta 12550-Indonesia
email: infoweb@pphpdeptan.org
website: http://agribisnis.deptan.go.id ; http://pphp.deptan.go.id
Developed by Renaya Digiworks
08 Desember 2010 by Admin Pasar Internasional - Dilihat: 392
Keikutsertaan Indonesia pada beberapa event dalam kegiatan International Horticulture khususnya tanaman hias memberikan hasil yang sangat significant. Untuk agribisnis tanaman hias yang berdaya saing adalah agribisnis yang fleksibel dalam merespon dinamika pasar dan mampu memenuhi kebutuhan pasar secara efektif dan efisien. Efektif dalam pengertian jenis produk, kuantitas, kualitas dan kontinuitas pasokan sesuai dengan kebutuhan konsumen sedangkan efisien memiliki makna bahwa produk yang dipasarkan berharga lebih murah untuk kualitas dan segmen pasar yang sama. Untuk potensi tanaman hias di Indonesia yang dapat digali untuk ekspor seperti tanaman hias daun Dracaena, Palem. Tanaman hias taman seperti Sansievera, Pandan bali, Kamboja. Tanaman hias in door (dalam rumah) seperti Polycia, Raphis Excelsa, serta bunga potong dan anggrek. Tanaman Hias Indonesia seperti Sansievera juga banyak di ekspor ke Korea Selatan. Indonesia terutama untuk Pulau Jawa banyak sekali sentra tanaman hias. Artinya pelaku bisnis di dunia ini tak perlu diragukan lagi. Mereka yang tinggal di sentra-sentra penghasil tanaman hias kerap memetik keuntungan dari booming tanaman hias tertentu. berdasarkan hasil beberapa pameran Internasional untuk produk tanaman hias pada tahun 2009 dan 2010 yang memberikan dampak positif dalam kegiatan pameran yaitu:
1. Pameran Hori Fair, Amsterdam, Belanda, Oktober 2009, diperoleh pembeli dari Belanda dan Kuwait dari pembeli Belanda berhasil direalisasikan ekspor dengan nilai sebesar €21.000, jenis tanaman Raphis excelsa dan Sansiviera.Sedangkan pembeli dari Kuwait berhasil terealisasi ekspor dengan nilai sebesar US$42.000, jenis tanaman Raphis excels dan Aglaonema. Dari ke-2 pembeli dan realisasi transaksi tersebut, merupakan order awal dan saat ini sedang berlanjut pada order berikutnya.
2. Pameran Flower Show Syria 2010, pembeli dari Syria baru melakukan pencobaan sebagai contoh dengan nilai sebesar US$2500.
Untuk produksi tanaman hias Indonesia tumbuh secara mengesankan dalam beberapa tahun terakhir dan telah memberikan kontribusi pada PDB yang juga meningkat setiap tahun. Pada tahun 2000 kontribusi pada PDB mencapai Rp 2,8 trilyun dan menjadi Rp 4,6 trilyun pada tahun 2004 serta diperkirakan akan menjadi Rp 7,7 trilyun pada tahun 2008 dengan laju pertumbuhan sebesar 13,6% per tahun. Diharapkan dalam event pameran internasional berikutnya dapat memberikan dampak yang positif bagi Agribisnis tanaman hias. Untuk dunia tanaman hias juga amat terkait dengan usaha transportasi darat, laut dan udara. Karena untuk menunjang hasil akhir produk florikultura membutuhkan pendistribusian pengangkutan ke tempat tujuan. Apabila semua itu dikembangkan secara terpadu, jelas pada gilirannya kemudian akan membantu perekonomian Indonesia dan bahkan dapat memberikan masukan devisa bagi negara. (Sources: Realisasi hasil pameranagro21, data berbagai sumber terkait, diolah oleh F. Hero K. Purba)
* Strategi Ekspansi Agribisnis Buah Indonesia dalam Potensi Pasar China pada event World Expo Shanghai, China
* Keikutsertaan Indonesia dalam Promosi Kopi Indonesia pada event Triestespresso Expo 2010
* Potensi Pasar Agribisnis Indonesia dalam Peluang Diversifikasi Pasar ke Asia Tengah dan Selatan
* Peluang Potensi Pasar Indonesia ke Belgia dalam event Pameran Brussel Innova (Innovation Research and New Technologies 59th Edition), Belgia
* Potensi Kerjasama Indonesia-Turki dan Peluang Pasar pada event “The 18th International Food Exhibition and Processing Technologies”, GIDA 2010 Expo, Istambul, Turki
* Peluang Ekspor Agribisnis Indonesia ke Rusia dalam Event The 12th Russian Agricultural Exhibition “Golden Autumn” 2010
* Potensi Budidaya Florikultura Indonesia bermitra dengan Pelaku usaha Jepang dalam Ekspansi Pasar Ekspor
* Peluang Akses Pasar Produk Pertanian Organik Indonesia pada promosi event Biofach Japan 2010
* Ekspansi Pasar dan Promosi Produk Pertanian Indonesia dalam rangka CAEXPO VII 2010, Nanning, China
* Potensi Pasar Agribisnis Indonesia dalam Ekspansi Ekspor Produk di Pasar Asia Tengah
©2010 Ditjen Pengolahan dan Pemasaran Hasil Pertanian, Departemen Pertanian
Jl. Harsono RM No. 3, Gedung D-Lantai 2 Ragunan-Jakarta 12550-Indonesia
email: infoweb@pphpdeptan.org
website: http://agribisnis.deptan.go.id ; http://pphp.deptan.go.id
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